Gestaltenin julkaisema Less but Better tutustuttaa lukijansa legendaarisen saksalaismuotoilija Dieter Ramsin (s. 1932) elämään ja uraan. Kirjan uudistetussa painoksessa tarkastellaan Ramsin funktionaalista suunnittelufilosofiaa ja sen vaikutusta koko teollisen muotoilun maailmaan. Englannin- ja saksankielisen teoksen on kirjoittanut Dieter Rams ja toimittanut Braun-tuotteiden keräilijä ja muotoiluekspertti Jo Klatt yhdessä Dieter ja Ingeborg Rams -säätiön kanssa.
Few product designs have the staying power of creations by Dieter Rams. Almost everything produced by the most influential designer of the twentieth century is today considered a classic. This new and revised edition of Less but Better shows once again why Dieter Rams’s approach to design will be relevant for the foreseeable future.
Ideas of what can and must be achieved by good design are in a constant state of flux as a result of cultural and technological developments. Dieter Rams, however, came up with ten principles that advocate for a purist, almost imperceptible design. These principles are still considered timeless fundaments of design theory and practice today.
Less but Better does not set out to be a complete documentation of Dieter Rams’s body of work, nor does it claim to tell the full story of the company Braun. Rather the book explores the ideas, criteria, and methods behind Rams’s creations and reveals how a shifting culture of product manufacturing gave rise to universal design benchmarks. From his reflections on design ethics and values we can distill a clear paradigm for future design—because one principle has remained firm over the years: less is simply better.
